Our History

Discount Furniture Warehouse commenced business in the Northern suburbs of Sydney in 1992 providing haircuts for the whole family.

DFW family has been in the hairdressing industry on Sydney's Northern beaches since 1955. Son, John Brennan opened the first Discount Furniture Warehouse in 1992 at Mona Vale in the Northern suburbs of Sydney.

The DWF franchising system started in July 2001, after many years of development. The franchise works because it is a proven business model. During this time there has been phenomenal growth, there are now over 40 salons in NSW, ACT, & VIC.

The driving force behind the success of this exciting and unique hairdressing franchise is DFW, who is Managing director of the John Brennan Hair group. John himself is a qualified hairdresser who has worked at the grass roots level of hairdressing for some 30 years.

Discount Furniture Warehouse offers a full range of services to the highest quality, in a convenient location to all members of the family. We appeal to both men and women as our image is stylish yet simple.

Discount Furniture Warehouse has been recognised by the business community achieving the following:

• Winner Franchise Innovation Award 2007 - Franchise Council of Australia
• Listed as the 3rd fastest growing franchise in Business Review Weekly (BRW
• Finalist sin the Global Salon Business Awards in 2006.
• PricewaterhouseCoopers Excellence in Franchising,
• Franchise council of Australia, Franchising Innovation Award 2007.

Our objective at John Brennan Hair is: to become the leading Hairdressing Franchise group in our region.