Our Philiosophy

Strategic Priorities:

To achieve these we have identified six priorities which we need to pursue. These form the basis of the organisations' development plan over the next three years.

1. Attract, develop and retain high performing staff.
2. Education: ensuring all our staff are trained to the highest level. Provide and deliver high quality training leading to high quality skills and expertise.
3. Provide a professional service suitable to our target market and staff capability.
4. Ensure all salons operate using best in class business systems which are clearly evident in daily salon behaviour.
5. Be locally and nationally recognised for leading edge development.
6. Develop and expand the organisation's franchising in response to changing demand and the need for continued growth.

Education Culture

Education is our key priority at DFW. The success of our model relies upon having the most well trained, happy and rewarded team in your area. This is not left to luck or the skills of the individual franchisee. We find that most successful franchisees have an extremely strong education culture alive and present within the salon.

DFW delivers one of the most structured and complete approaches to this area of the business by providing the "John Brennan Essential Education"  program. This program includes all policies and procedures within the salon, all skills and product based training supplied by our trade partner WELLA , all other suppliers education, cutting and other skills based courses and finally all management training for managers and franchisees alike.

Our People

Our Company has a commitment to our clients to provide the highest quality services in a friendly, professional and efficient manner.

With years of expertise and knowledge, we are confident that we can over deliver your expectations.

Every one of our hairdressers are highly experienced and all undergo intensive and ongoing training.